Would you be interested in creating (even) more value?


LEGO® SERIOUS PLAY® is a modern and innovative form of facilitation which can be used for strategic processes, product development, team development– and many other forms of workshops and meetings where commitment, involvement and shared decision-making are important.

LEGO® SERIOUS PLAY® is designed for organisations that want to …

  • Create a strategic plan that plots a clear course for the future and is easily communicated.
  • Challenges the management team to break out of their routine and rethink the business management culture.
  • Ensure collective intelligence and better decisions by including selected employee groups in the process.

By using a strategic process with LEGO® SERIOUS PLAY®, your business will achieve:

  • Shared goals, focus and clear priorities in the management team and among key personnel.
  • An innovative approach to business development, which creates value for both customers and owners.
  • That all managers and key personnel are committed to a common plan/solution, ensuring they know their roles and have considered what challenges may confront them in the future.
  • Clear and precise internal communication throughout the entire management team to ensure everyone is on the same page.

This is how it is done

A LEGO® SERIOUS PLAY® workshop is designed based on the outcome that you want and can be carried out in two to six hours depending on the complexity of the task. It is applicable for a few people to very large groups.

The LEGO® SERIOUS PLAY® method ensures that all participants contribute with knowledge, opinions and creativity towards a shared solution or decision. The use of Lego is simply a means to do this. The essential part is the Experts4Expert facilitator's ability to understand current challenges and adjust the process accordingly.

Are you considering a LEGO® SERIOUS PLAY® workshop?

Don't hesitate to contact us if you are thinking of conducting a bonding strategy workshop for managers and/or key personnel.


Send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will get in touch. Or call Britta Hedegaard on +45 2440 0477 (direct line) for a confidential discussion.


Examples of LEGO® SERIOUS PLAY®:

  • Marketing department in need of a common direction and goal in a large international organisation
  • Development of a two-year strategy plan for a manufacturing business that had not previously worked with forward-looking planning
  • Exchange of experience with 600 participants connected with the launch of organisational projects in an international business
  • Idea creation workshop for improvement of internal processes for an international medical business